Without us using that, Red Bull would have had their asses sued into oblivion for failing to sprout wings on the backs of those who drink it. Wings that, as represented in the commercials, allow for flight.
Though I can, unfortunately, imagine someone initiating such a lawsuit. It was probably laughed out of court because that would be utterly idiotic, otherwise I think we all would have heard of it.
Although... that could be an interesting thought for an ad campaign... I know Coke Zero did those stupid series of ads where Coke sued Coke Zero for infringement on their taste, even though they're both made by the same company. Or those Bud Light commercials that said "We originally gave our product the effect of making the consumer fly upon consumption, but we later abandoned that idea."
I dunno, maybe a campaign where they say "Red Bull once gave you wings but nobody could fly with them, they were so small. So we decided to alter the formula so there aren't any... permanent side effects." while showing a guy walking on the streets with totally useless wings on his back.
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