The Ad Council, if they wanted to promote awareness of sleep deprivation, especially around exam times around college campuses, they could use a campaign like this:
You know you're up too late when... (insert something here)
...you see the librarians change the dirt in the fake flower pots
...the books start to become blurry even though you're wearing the same glasses you always wear
something like that.
The tagline could be like "Get some sleep" or something like that.
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