Saturday, February 12, 2011

The 3D craze

I can't help but wonder when they'll start showing advertisements in 3D. I mean, a lot of movies that are expected to be big hits are put in 3D, there's the new Nintendo 3DS system that's coming out soon, and they're even making 3D TVs and movie discs that portray movies in 3D. Heck, even I have a video game that has some 3D elements in it.

It seems that soon, everything may be 3D... or not. I think there's still a considerable population that doesn't like 3D and may not buy into it.

But still... 3D could open up an entirely new realm of possibilities in advertising. I mean, remember the scene in the original Willy Wonka and the Chocolate Factory movie (the one with Gene Wilder) where he had that new idea to teleport a chocolate bar into people's TV sets so they could try his chocolate bar for himself? Maybe, with the addition of the sorts of motion sensing controls that they have in the Xbox 360 Kinect, there could be interactive, 3D commercials, where you show a product and you can virtually manipulate it.

Totally gimmicky, but a cool concept, nonetheless.

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